All positions
Growth
GTM & Growth Marketing Lead
Remote · full-time · $90K–$140K
We're looking for someone who can take Better i18n from a well-built product to a well-known one. You'll own the entire growth engine — content, SEO, developer relations, email, and partner GTM. This isn't a "write blog posts" role. You'll shape how thousands of developers discover and evaluate us against Crowdin, Lokalise, and Phrase.
What you'll do
- Build and execute a content-led growth strategy targeting developer and product team audiences
- Own SEO — programmatic pages, technical content, link building, and SERP monitoring
- Design and run email sequences for onboarding, activation, and expansion
- Launch and manage developer community initiatives (OSS contributions, Discord, events)
- Create comparison and competitive positioning content that converts
- Collaborate with engineering on product-led growth experiments
- Track pipeline from first touch to closed deal — own the funnel metrics
You may be a fit if
- 3+ years in growth, content marketing, or developer relations at a B2B SaaS or dev tools company
- You've written technical content that ranked and converted — not just blog posts, but content that moved pipeline
- Strong understanding of SEO — you can audit a site, build a keyword strategy, and execute it
- Comfortable with analytics — you make decisions with data, not vibes
- Excellent written communication in English
Nice to have
- Experience marketing to developers or engineering teams
- Familiarity with i18n/l10n workflows
- Background in Product Hunt launches, community building, or open source marketing